our work
Goodlife - Packaging
Following a new development of the brand that we created earlier this year, Create a Goodlife needed to feature the new identity on all their material, from the website to the packaging. With some exciting new meals introduced to the range,we wanted to make sure that the information was delivered in a fun, professional way and to ensure that the simplicity of the brand was conveyed.
Food packaging is not just a means of storing the food you sell, it is a marketing tool as well. Well designed food packaging will influence buyers to purchase a product and increase product recognition. Adding special features to packaging is another way to influence consumers to purchase your product over another.
We worked with Goodlife to ensure that key information was pulled out and clearly visible on the packaging. We also tested and considered the storage elements of the packaging and to guarantee that the design was clearly prominent on all sides when viewed on the supermarket shelf.
