Entyce Creative News

A national competition was launched to come up with the new logo, and was won earlier this year by 22 year old, Luis Peiret. The graphic design student studying in Zaragoza, was delighted to have won the competition, however negative feedback soon became apparent after the unveiling ceremony.

The winning design was critised for appearing more like the number 20020, than 2020.

We'd be interested to hear your thoughts on the logo for Madrid 2020.

Who or what is the brand for?

A successful brand identity works to set an organisation’s product or service apart from its competition but it only achieves this by communicating its own distinct ethos and service offering to a specific target audience. Rather than concentrating on what the competition may or may not be doing, you must work on delivering what the target audience wants and needs.

You must therefore identify who the ideal target market actually is. Who is it that will buy the product or service and what benefits do they hope to receive? Once you have ascertained these details, you can start to form a brand identity that places the organisation directly in the mind of the buyer, communicating that this is the right product offering for them.

Managing social media in-house takes up an enormous amount of productivity as you can easily get distracted with all the noise it generates. Entyce can manage your social media activity on your behalf, setting up accounts and training you to get the most out of it. We can manage daily, weekly and monthly campaigns on your behalf. You won’t have to worry about any damage to your reputation either – we will tailor campaigns that promote core business messages without the addition of personal comment or opinion.

We manage the social media accounts of clients operating across a range of sectors, including property, farming and agriculture, food, hairdressing and photography.

The resolution you should work hard to keep in 2012 is to commit to your marketing strategy and create real results for your business! In January, so many companies start out with good intentions to market the business and make significant changes for the better, but by February the momentum has slowed down considerably and old habits creep in. However, Entyce is here to support you. We can help you to produce a marketing strategy that will drive the success of your business throughout 2012 and beyond. We tailor marketing plans that work with your business to ensure you stand out from the crowd and generate the sales you need to be successful.

Our resolution this year is to continue supporting the success of our clients now and in the future. If you want to be part of an exciting, prosperous year, get in touch and let us help you realise your resolutions for 2012!

Entyce goes international. As well as the vast range of new contracts acquired on home turf, during 2011 we secured two new clients operating on an international basis from their headquarters in Africa and one global client located in Germany. We look forward to working on more projects with our international friends in the New Year!

We’ve been nominated! We were thrilled to have been nominated for a number of awards throughout 2011. Our team has thoroughly deserved the recognition for their creativity and superb campaign delivery!

It’s a girl! In April this year we welcomed Lauren Louise in to the world, a beautiful baby girl to proud parents Jane, our Creative Director, and her husband Kev. Congratulations!

Student competition launches for third year. The Entyce Design Competition continues to attract the attention of students studying higher education design courses throughout the Northwest. Expectations are high this year as the standard of work received each year has been exceptional! Good luck to all entrants!

Introducing… Earlier this year our long-standing freelance copywriter Kathryn Jenkinson joined us as a permanent member of the team in our Chester-based studio. Kathryn supports our clients by writing, editing and proofing copy for print and online marketing.

An MP for tea! Stephen Mosley, MP for Chester, joined us in for a cup of tea and a chat in December. He was extremely encouraging about the work we do with local businesses and is championing the Government’s plans to support women’s enterprise.  

A dash for Santa. Jane and Kathryn got into the festive spirit by raising money for two local hospices, dressed as Father Christmas and a snowman! Jane took part in the Santa Dash organised by the Hospice of the Good Shepherd, whilst Kathryn ran the Hope House Santa Fun Run. We are thrilled vital funds are being raised for these extremely worthy cause in such a fun way!

Having enjoyed such a great year in 2011, we cannot wait to see what 2012 brings! We would like to thank all our clients and associates for your continued support. We hope you all have a very Happy Christmas and a prosperous New Year!

We look forward to finding out more about how Entyce Creative can become more directly involved with the Government’s plans to support women’s enterprise.