our work
Goodlife - Packaging
Food packaging is not just a means of storing the food you sell, it is a marketing tool as well. Well designed food packaging will influence buyers to purchase a product and increase product recognition. Adding special features to packaging is another way to influence consumers to purchase your product over another.
When we started working with Goodlife to redesign their food packaging, we wanted to make sure that the information was delivered in a fun, professional way and to ensure that the simplicity of the brand was conveyed.
The first step of the process was to manage and art direct a photo shoot to make sure that each product was photographed to look appetising and gave the customers ideas and inspiration on serving suggestions.
We worked with Goodlife to ensure that key information was pulled out and clearly visible on the packaging. We also tested and considered the storage elements of the packaging and to guarantee that the design was clearly prominent on all sides when viewed on the supermarket shelf.
