Start promoting your business

It is crucial to the growth of any business to have a clear marketing strategy from which all activity is planned.

It can sometimes be a daunting thought of where to start and how to keep the momentum going, when you are busy running the day-to-day aspects of your business. This is where you may need the help and guidance of Entyce Creative.

We have listed a few pointers below to help you get started and how you should be approaching your marketing objectives:

1. Identify your target audience – It is important that you know and understand exactly who your target audience is. Make sure you are specific about this as this will make it easier for you to indentify the most effective channels of communication.

2. Allocate budgets and set targets – Budgets and targets need to be as realistic as possible. For example; I would like to sell 50 units to end customers within the next 30 days and 500 units to retailers within the next 6 months. If you set targets which you are confident you can achieve anything extra is then a bonus.

3. Target your customers – This is where it helps if you have carefully done your homework in Stage 2. You now need to break down the different channels and decide which are most relevant to your target audience. For example; advertising, website, PR, e-newsletters, brochures or direct mail, shows / events.

4. Set timescales – A detailed timeline for you to follow is essential to ensure you stick to a plan. Think of this like trying to lose weight, it’s not going to happen overnight so don’t try and get everything done in one week and think your job is done. You need to constantly work at this and be consistent. Make a realistic table of events that you can work towards over 12 – 18 months.

The stages listed above are helpful to make sure you plan carefully and manage your marketing. However don’t underestimate the important of your time!

If you need help with your marketing and would like Entyce Creative to analyse how you should be doing things to get the most out of your marketing and design, please contact us on 01244 310 140