The digital marketing industry is ever-changing, making it a challenging, vibrant and sought-after place for people to establish their careers. With so many candidates flocking to opportunities within the digital marketing sphere, it can become tricky to get yourself up the career ladder to win those prestigious roles.
So, what exactly do you need to land a digital marketing role and stand out for your competition? We take a look below:
Education isn’t everything
Formal qualifications in marketing can be a great way to build your skills and make you an attractive prospect to potential employers, but they aren’t the be all and end all. Many don’t apply for a role in the industry because of the misconception that a degree is an essential factor; but in reality, there are countless companies out there that are more than willing to overlook formal education in favour of a passion for all things digital marketing and the willingness to adapt and progress a skill set in line with trends.
If you have your sights set on working for a particular company or within a particular role, don’t give up. Companies like to see that you are excited to work for their business; for the team here at Entyce this is something that we look for in potential candidates.
Gain valuable experience
Experience is key to this industry and therefore you must ensure that you can demonstrate it. Work placements are the ideal way to do this, and companies (both agencies and in-house) are always looking for new talent to join them. Having this experience on your CV will be crucial to landing that ideal role.
Understand how a business works
Whether you are looking to work in the marketing department of a wider business or for an agency, having a knowledge of how the business operates can be a great way to demonstrate your knowledge during interview and beyond. Understand their customers, competitors, typical marketing activity for businesses of this kind and other areas relevant to the business and the industry in which it operates.
Improving your skills is vital in any job role, but particularly for digital marketing with its continually changing trends and technologies, making the time to learn new skills and track changes will serve you well in your longer-term career. Many businesses will offer you training to upskill, but there are also tonnes of free material out there to broaden your knowledge.