Companies that inspire us

Companies that inspire us

Olivia

Head of Marketing

At Entyce Creative we are always on the look out for businesses and organisations that, for whatever reason, catch our eye or inspire us. Sometimes it might be a clever marketing campaign or it could be work they are doing that solves a problem or contributes to making the world a better place.

Here are a few examples of organisations that have recently had us all talking in the office.

Wyatt and Jack

We absolutely love what this small business is doing. We all live in a world where we create too much waste and, increasingly, we are becoming aware of the impact that has.  At Wyatt & Jack they are turning waste that would otherwise have ended up in landfill into beautiful, fashionable and practical products.

They first came to our attention with their inflatable amnesty.  If you have a punctured paddling pool, unwanted beach toys or arm bands that are no longer needed then send them to Wyatt & Jack and they’ll convert them into something new.  They’ll even refund the postage as part of their inflatable amnesty.

They are cleverly using social media to share their story and enable their supporters to see the transition from waste product to finished item. You can even opt to buy back your recycled paddling pool if you like what they’ve turned it into!  Genius!

Wyatt and Jack

Credit: Wyatt and Jack

Fenty Beauty by Rhianna

“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.” Robyn Rihanna Fenty

Not only does Rihanna’s brand of make-up offer products which work for all skin types and tones (we can’t believe this hadn’t really been done before!) but it also embodies a sense of fun and encourages self-expression.

The Fenty website is engaging, user-friendly and offers an online tool to help customers find their perfect shade without having to set foot in a store and navigate the make-up counters.

The brand is also linked to a foundation set up by Rhianna in 2012 in honour of her grandparents.  The Clara Lionel foundation supports and funds children’s education, health and emergency response services around the world.  Specific products can be purchased with 100% going to the foundation or there is the option to donate at check-out.

Fenty Beauty

Credit: Fenty Beauty

Xbox

“Xbox strives to eliminate barriers and to empower gamers to play the way they play.”

As a global leader in the gaming industry it is great to see big businesses like Microsoft and Xbox taking the lead when it comes to accessibility.  Xbox has created their Adaptive Controller designed to make gaming accessible for those with limited mobility.  The hub will work with a range of devices which means that individuals can set up their own unique gaming station which meets their specific individual needs.

The Adaptive Controller was developed through partnerships with groups and charities including the AbleGamers Charity, The Cerebral Palsy Foundation, SpecialEffect, Warfighter Engaged as well as input from their community members.  It is a fantastic example of collaborative working and innovation which is making an immeasurable difference to individuals around the world.

War Paint

The founder of this start-up was bullied in school and suffered with Body Dysmorphic Disorder (BDD).  He created the make-up brand War Paint because using make-up helps him to deal with his BDD and he knew there was a gap in the market for a make-up brand aimed at men.  He recently impressed the judges on Dragons’ Den and he impressed us too!

The company ethos is to break the stigma around men wearing make-up. As marketing professionals, we love the brand he’s created, as individuals we admire what he is doing. Not only has he created a brand that men can buy into but War Paint also supports CALM by donating 50p from every concealer to the mental health charity.

We’re definitely looking forward to watching this start-up go from strength to strength.

war paint

Credit: War Paint

Sainsbury’s – Tu

This summer, clothing range Tu ran an advertising campaign that bucked the trend for photoshopped images of unrealistic body shapes.  Not to mention posing and glamourous backdrops.

Featuring real women with a diverse range of body shapes and sizes, races and ages dancing and looking genuinely joyful the adverts were widely praised on social media.

The voiceover on the ad says “Don’t let body hang-ups hold you back, because every body is beautiful. This is the summer of love yourself.”

The advert was a refreshing change from the airbrushed models we’re all used to seeing. We often hear about how we should see more diversity in advertising and the fashion industry in particular. Sainsburys were bold enough to actually do more than just talk about it.

We’d love to hear about some of your favourite businesses, brands and campaigns. Let us know which companies you admire or feel inspired by on our social media.