Content is (still) king

We have always been big advocates of content here at Entyce, and it looks like we’re not wrong to have awarded it such great importance. Content is key to portraying your business as you want to be seen and 2016 will be no different.

Choosing the words used to describe your business and properly convey its values and personality is vital to creating the impression you want to convey. Composing sentences carefully and eloquently and of course checking for typos, spelling or grammatical errors are all vital in communicating professionally with your potential customers.

Alongside copywriting, the support of imagery used in your marketing material all work towards building up a profile of your business – whether this is the right profile you want your audience to see is up to you! Professionally taken photography and video will bring you greater engagement with your audience than poor imagery and a flat, unexciting experience.