When it comes to marketing trends, some disappear as quickly as they were introduced, whilst others will remain at the forefront of best practice for many years to come.
With innovations in technology revolutionising the way in which marketers work, as well as the ever-changing nature of audiences, we are taking a look at just some of the trends we may see in 2019, and how marketing professionals can utilise the power of these trends in the coming twelve months.
Digital marketing in 2019
Focus on mobile
Google put significant focus on the usability and speed of mobile websites in 2018, leading to websites now being ranked by Google based on its mobile version in the first instance. Previously rankings had been prioritised by a website’s desktop version, and therefore this was the focus when it came to designing a site. We expect to see a huge rise in mobile web design in 2019, that will scrutinise accessibility as well as visual impact.
Video marketing has played an integral part of digital marketing for a number of years, and it looks to be sticking around for a good while longer. According to research 59% of executives have stated that they would prefer to watch a video rather than read text, with experts predicting that by 2020 80% of all consumer traffic will be made up of online videos.
The must have Christmas present for 2018 was, of course, the virtual assistant. Homes across the globe now have the support of Google Home, Amazon Alexa in small hubs, as well as the assistance of Siri and Cortana in our mobile devices. This opens a world of opportunity for marketers to access their target audiences in an entirely new way, a tactic that we expect to flourish in the marketing world this year.
Long gone are the days that marketers can update their site and social media with sparse content, and be rewarded by higher rankings. Google places significant priority in guiding users to high quality content that will provide them with the precise answer to their query. In 2019 it is vital that businesses and marketers put significant effort into quality content creation, that will both engage audiences and improve Google rankings.
Are you looking for digital marketing support, to ensure you keep up to date with the latest trends in 2019? Contact our team today to find out more about how we can support your business over the next 12 months.