When it comes to e-marketing, less is usually more. People’s inboxes are constantly increasing in the volume of e-marketing they receive on a daily basis.
Even if your recipients have signed up to receive your news, the chances are they will be too busy to read what you have to say each week or each month.
We have just received this e-marketing campaign (below) from Dreamstime:
The focus of the entire campaign is based on just one message. They sell stock images so naturally they want imagery to feature heavily within the campaign. They have also cleverly used an animated gif to reveal part of the offer. But not the full details to ‘entyce’ viewers to click to find out more.