What we did
We have spent a lot of time researching and planning in order to provide a strategic plan for Earthborn’s ongoing digital marketing.
Taking into account both their stockist and consumer audiences, we formulated a plan which included targeted e-newsletters along with an integrated social media campaign, regularly updating the brand’s Twitter to build their follower base and increase the number of visitors gained to the website through external channels.
When Earthborn approached us, they had a great looking website but unfortunately, it wasn’t responsive when accessed on mobile devices. So, our first port of call was to integrate responsive functionality to create a much more user-friendly mobile version of the website.
Knowing how important blogging and social media would be for Earthborn’s digital marketing strategy, we also integrated a blog section and Twitter feed on the website to encourage more interaction and engagement with site visitors.
Copywriting is a big part of the work we do for Earthborn, from enticing emails and informative blogs to creative social media updates.
Earthborn’s digital marketing strategy targets multiple audiences, so it’s up to us to ensure that all marketing channels are regularly updated with the types of copy that they will be most interested in. This involves extensive and regular market research, namely into keyword trends to see what people are searching for, and then providing interesting copy directly to those audiences.
Search engine optimisation is involved in all of the work we do for Earthborn, as it’s essential to consider search-ability at every stage of the marketing process.
We consider how we can build Earthborn’s on-page and off-page SEO when writing website copy, promoting blogs, updating social media, creating videos and sending out e-newsletters; including key search terms, links and optimised tags at every opportunity.
We have produced a number of promotional and product development videos for Earthborn, regularly highlighting new paints and inspirational colour palettes as and when they’re released.
Such visual content is essential for Earthborn’s web presence, as it brings the brand’s products and distinctive market positioning to life, increasing their online brand engagement.