We are very excited about this one! Having won a multi-way pitch Entyce has been selected as the digital marketing agency for the launch of Brynmor.
The flapjack has achieved success over the years in the international markets and small growth in the UK, stocked by a small number of independent customers nationwide. More recently the product has seen increased investment and the creation of the Brynmor brand for this product.
The flapjacks have always been baked in the small village of Corwen in the Beautiful Vale of Llangollen, North Wales. The Brynmor brand will celebrate this heritage and use its history and locality to build a brand story, helping to sell to UK and Worldwide. The Brynmor perception will be that of a small Welsh brand with large aspirations, offering delicious produce which celebrates its Welsh heritage.
The Brynmor range will offer consumers the traditional style flapjack with unique flavours, there will also be an addition of a protein range and a reduced sugar range at launch to cater to growing consumer demand for added health benefits. Across the entire range the products will be gluten free and a source of fibre with the majority of the bars also suitable for vegans.
Our initial involvement in the project will consist of a new website for Brynmor, along with a creative photoshoot and an animation to bring the illustration used on the packaging to life and pull out key USPs of the products.
Kendra Senior Marketing Manager at Brynmor comments ‘We invited 3 marketing agencies to come and pitch to us and saw some great ideas but we unanimously agreed that Entyce best understood our brief as well as wowing us with their design concepts. We are all super excited about working with Entyce and their Chester based office is only a ten-minute drive from us so they are ideally placed for meetings and catch ups.”
There is no website to direct you to just yet but keep eye out for the new website to be launched early 2019 here – www.brynmorfoods.com