What we did
We transformed Exchequer’s online service offering by integrating a wide range of new functionality on the website, such as intuitive and user-friendly registration forms.
The functionality of the new website has led to an increase in online registrations. In the first twelve months since the launch of the site, Exchequer saw new contractor registrations triple, which has helped to grow the business significantly.
Following the success of the rebrand and new website, Exchequer enlisted us to manage their content marketing.
We regularly create engaging content for Exchequer’s multiple audiences, helping to raise their profile online and keep in touch with their clients.
To do this successfully, we regularly utilise our in-house copywriting, design and development skills to create marketing materials that our research shows Exchequer’s audiences to be interested in.
Entyce’s work with Exchequer doesn’t stop with content creation: an informative blog or engaging infographic means very little if it isn’t put in front of the right audience.
That’s why we always ensure that each piece of content created for Exchequer gets the promotion it deserves, whether as part of a targeted e-newsletter campaign or via social media channels.
SEO is like the glue holding together all of Exchequer’s online marketing.
Each time we create a piece of content, perform a website update or add new features to the site, we consider the impact this will have on Exchequer’s search friendliness and take steps to ensure that we maximise all opportunities to make the brand as visible as possible in the search results.
Exchequer’s industry is inherently complex, so it is important to ensure that the more complicated aspects of the company can be explained in the most user-friendly way possible.
For example, our in-house videographer has created instructional videos for Exchequer to bring focus to the new online forms, and explain how these should be completed with a step-by-step demonstration.