Great advice from Google at the NatWest boost event


Head of Marketing

At Entyce we recently joined the West Cheshire and North Wales Chamber of Commerce. During a recent networking event we heard about the NatWest Boost Your Business, which sounded like a fantastic opportunity to meet new businesses and hear from some interesting speakers.

This week we attended the event which was being hosted by NatWest Business Banking at the lovely Hilton Hotel in Liverpool.  Speakers at the event included a NatWest Business Growth Enabler, a team member from the Liverpool Local Enterprise Partnership, local entrepreneur Gary Miller and a digital marketing expert from Google.

The presentation from Google, entitled “How to optimise your business” was what attracted us to the event.  Amanda from Google talked about SEO, analytics and online advertising.

Great advice from Google

In the world of digital marketing things move quickly and there are always new developments, trends to watch and updates from the likes of Google to follow so staying up to date is something we work hard on.  It was great to hear directly from Google and listen to their tips and advice on how to improve search engine rankings and reach more of your audience online.

The talk was illustrated with some interesting videos one of which certainly made the audience think about their websites and how other might perceive them.  We’ve all experienced frustration online when a site is too slow or we feel like we are being made to jump through too many hoops simply to make a purchase or find what we are looking for.

Amanda also talked about the benefits of online advertising.  How to create effective PPC campaigns and how targeted advertising online can help to reach customers at the right time with the solution or proposition they are searching for.

The event was well attended by businesses of all shapes and sizes from across the region.  It was great to see so many people there, the talk from Google was really informative but it was also great to hear the other speakers with their inspiring stories of entrepreneurship and supporting others in business.