I should take up rollerblading

“Exploration is the engine that drives innovation. Innovation drives economic growth. So let’s all go exploring.”


Edith Widder once said this: marine biologist and explorer of our vast oceans and its contents. But, why is this only relevant to her? Shouldn’t we all be looking to create, innovate and most importantly, have fun? After all, only with innovation can we think about progression and improve on what is and isn’t possible.


Film and video can be used as one of the most creative forms to tell a story or someone’s story. Take a person or business. Tell their interesting story. Great. Now add visuals. Something the audience can engage in.
Studies show that the brain processes video 60,000 times faster than it does text. With this in mind, it’s up to the filmmaker to use innovative ideas and technology to keep things interesting to keep the audience engaged.



Who would have thought there would be a job going for a cameraman/rollerblading expert?
The closer people can get to the action, the further immersed they can feel within the cinematic universe that is being created in front of them.

Does size matter?


The advancement of technology has allowed us to pack greater technology into smaller spaces, such as GoPro cameras. Retaining most of the quality or at least adding something extra to a scene, like an angle that was once impossible to capture.


When Felix Baumgartner broke skydiving records for exit altitude from the stratosphere (until Alan Eustace 24, October 2014). He set out to explore the possibility of this incredible record, to make history. In addition to the incredible technology allowing him to complete this jump safely, he had with him several GoPro cameras capturing the jaw-dropping and mesmerising footage, showing the scale of the Earth and how small we really are.




They say size matters. Not always. Quite often, it’s what you can do with you tool, which really counts.
If I asked you to sit outside a car whilst it raced at 70mph swerving between cars on a busy road, only to be passed a camera from a human chair to then continue filming. You’d think I was crazy. Right?
Well, this next group of people can tell such a tale.


What’s the point of this?

The point of this blog isn’t just to tell you about the technology available to create intricate cinematic and innovative audience engaging sequences, but instead to remind you that anything is possible if you’re willing to ‘think about it.’ Not just to think about it, but also to understand that, by putting ourselves outside perimeters of this ‘box’ people talk about. We can create mindboggling sequences, in TV, film and for online content. Ideas that will get remembered, like the entertaining Cadbury’s gorilla advert, the visually stunning film Gravity, or the creativity of Freddie Wong’s Rocket Jump YouTube channel and all the OK GO music videos.
As for drones. Don’t get me started.