Keep Calm

The nation is obsessed with keeping calm and this recognisable slogan has become the headline for many a marketing campaign but why are we so taken with the Keep Calm posters?

Originally the posters were commissioned during World War II as part of a campaign should the Germans invade Britain but now, in 2012, they are seen much more as a comforting message during the difficult economic climate. So for once, let’s not worry too much about the insignificant things in life and “Keep Calm And Carry On!”