Ok so we know we’ve already talked about video in our 2016 trends but we think live streaming could become so big that it warrants its own explanation.
Twitter owned Periscope is a live streaming platform which has been growing steadily in popularity. Big brands using it for marketing include brands as diverse as BMW and Benefit make up.
Periscope and Meerkat are both platforms that are worth considering if you are thinking about live streaming. With more open Wi-Fi networks and faster 4G mobile networks than ever before, live streaming looks like it will continue to grow in popularity and could be big in 2016.
Live streaming is definitely one to think about for any organisation involved in events or selling experiences.