Making the most of email marketing

Email marketing or email newsletters as more commonly know is directly marketing a commercial message to a group of people by email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send adverts, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database.

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We work with clients on various different levels with their email marketing:

Copywriting, Design, Build and Distribution
Many clients understand the value of email marketing but realise that they demand quite a bit of time to create each month or each quarter. Therefore some clients prefer us write the content for the articles as well as sourcing or shooting the photography. Once the content is in place the next stage is to design the newsletter and we recommend that each newsletter follows a similar theme / template to ensure consistency and familiarity for the readers.

The next stage is to build the e-newsletter or e-shot in HTML with embedded links which direct viewers to find out more about the featured articles.

When it comes to the distribution of the campaign this is something we can manage on your behalf. As part of the distribution we will provide a full report with details about who has opened the campaign,  which links have been clicked by who and who has unsubscribed.

All this data helps to provide feedback from which to further target your recipients.

Design and Build

Some people prefer to manage the distribution of the campaign internally, which means we design and build the newsletter and help with the content if required.

Once the email has been built we can either host the file on specified hosting or providing hosting for the campaign. We will then supply the HTML file so it can be sent out as and when required.

There are many companies online which provide the facility to distribute email campaigns. MailChimp and Campaign Monitor are amongst some of the most popular options.

Design only
If you have been designing and building your own newsletters and think it’s time you upped your game a bit, we can certainly help.

For some clients we just help with the generation of the initial theme and they are happy to build the subsequent newsletters based on this bespoke template. Or we often design every campaign but the build is taken care of in-house.

How we work with you to create your email marketing campaigns
Our approach is very flexible and we spend the time to understand the process and on-going strategy behind each and every email marketing campaign before we start on any designs.

If you would like to talk to the experts at Entyce about your email marketing campaigns please get in touch with us on 01244 310140.