What we did
We designed and developed an entirely brand new website for Pescado, renovating the navigation, managing the photography to provide all-new imagery and creating copy to complement the contemporary look and feel of the site.
Our developers also ensured that the new site would be completely mobile responsive, so that users could access the website’s entire functionality regardless of the device they were using.
Our in-house copywriters produced brand new copy for the entire Pescado website, ensuring that the tone of voice reflected Pescado’s innovative and bespoke client approach. Given the nature of the industry, we also conducted the necessary research to make sure that the technical information we included was entirely accurate.
Image-based content was also an important factor for the Pescado website – especially for the ‘Our Team’ section, which required high-quality headshots of Pescado’s staff. Our photographer took shots of various team members, as well as a bank of in-situ images of the Pescado office and its products, to be used throughout the website.
To support Pescado’s lead generation goals for the website, our SEO team conducted extensive research into market search trends to create a complete keyword strategy and on-page and off-page SEO strategy. This ensures that every element of Pescado’s online presence is optimised for the correct target audience, from blogging and social media updates to on-site copy and video.
Entyce’s in-house videographer regularly produces videos for Pescado, ranging from client testimonials to instructional ‘how to’-style videos. Regularly producing video content helps to bring movement and diversity into Pescado’s digital marketing strategy, by providing users with more interactive types of content to engage with.
We regularly design, create and distribute e-newsletters to Pescado’s customers, providing updates on the business, its products and the telecoms and IT industries in general. This is in addition to regular updates to the site’s News section and social media updates on Twitter and LinkedIn – all of which help to keep Pescado’s web presence active, relevant and up-to-date.