Pescado provides dedicated IT and telecoms services, from business mobile and office connectivity solutions to comprehensive office phone systems and IT support. Pescado’s experienced and knowledgeable team works closely with each client to understand their requirements and provide bespoke products and services to suit.

The brief

Pescado were looking for a sleek, simple and updated design for their new website, feeling that their old design was outdated and no longer supported the business’s modern approach.


It was essential for the website to serve as a strong lead generation tool for the business, and for all online and offline promotional activity to support this.

Take a look at the website

video marketing Pescado
web design IT & telecoms
mobile web design

What we did

Website

We designed and developed an entirely brand new website for Pescado, renovating the navigation, managing the photography to provide all-new imagery and creating copy to complement the contemporary look and feel of the site. Our developers also ensured that the new site would be completely mobile responsive, so that users could access the website’s entire functionality regardless of the device they were using.

Content

Our in-house copywriters produced brand new copy for the entire Pescado website, ensuring that the tone of voice reflected Pescado’s innovative and bespoke client approach. Given the nature of the industry, we also conducted the necessary research to make sure that the technical information we included was entirely accurate.

Image-based content was also an important factor for the Pescado website – especially for the ‘Our Team’ section, which required high-quality headshots of Pescado’s staff. Our photographer took shots of various team members, as well as a bank of in-situ images of the Pescado office and its products, to be used throughout the website.

SEO

To support Pescado’s lead generation goals for the website, our SEO team conducted extensive research into market search trends to create a complete keyword strategy and on-page and off-page SEO strategy. This ensures that every element of Pescado’s online presence is optimised for the correct target audience, from blogging and social media updates to on-site copy and video.

Video

Entyce’s in-house videographer regularly produces videos for Pescado, ranging from client testimonials to instructional ‘how to’-style videos. Regularly producing video content helps to bring movement and diversity into Pescado’s digital marketing strategy, by providing users with more interactive types of content to engage with.

Digital marketing

We regularly design, create and distribute e-newsletters to Pescado’s customers, providing updates on the business, its products and the telecoms and IT industries in general. This is in addition to regular updates to the site’s News section and social media updates on Twitter and LinkedIn – all of which help to keep Pescado’s web presence active, relevant and up-to-date.