Instagram has become one of the most popular social platforms for internet users, and an even more popular site for businesses to grow their brand. Besides Facebook, internet users spend more time on Instagram than any other social platform. Having reached 150 million active users, Instagram gained more active users at a faster rate than any other platform.
There are over 65% of the world’s top 100 brands using Instagram, and with the recent improvements to the site and a huge expansion of advertising opportunities, now is the best time to be using Instagram for business opportunities.
When using Instagram for business each post should have a deliberate meaning if you anticipate building an online community. To help your business in understanding the impact of using Instagram, the platform has recently introduced insights into business pages so you can see what is really working and what your audience likes.
Check out our infographic for a few tips on using Instagram for business: