What we did
Sykes has two main customer bases, the home owners who use them to market their property and the holiday renters.
It was therefore essential that their website’s design and functionality reflected this, so we set to work on renovating certain areas of the website to target both of Sykes’ key audiences.
We modernised the overall look of the website to be more appealing to their diverse audience, and created page templates to ensure consistency and quality across the site.
We work closely with the team at Sykes to regularly create e-newsletter campaigns for their target audiences, getting in touch to inform them of the latest holiday offers and company achievements.
Our team has also created a number of online banners to advertise Sykes’ cottage homes around the web, targeting these with imagery and text to entice web users to click and visit the website.
In addition to digital marketing projects for Sykes, we have worked on design for print projects including brochures, flyers and promotional merchandise. This has helped to maintain Sykes’ core marketing messages both online and offline, ensuring that their audiences are communicated with in a consistent and engaging way.