Zodeq increases its marketing activity with Entyce

Zodeq increases its marketing activity with Entyce

There is no greater sense of achievement and pride than when a client says how much our work has helped their business grow, and to prove it, they increase their marketing spend with you.

Entyce has worked with Zodeq, the Chester based invoice financing company, since the company’s establishment almost 2 years ago. We were originally recommended to Paul Cooney, the Managing Director of Zodeq by one our long-standing clients, Exchequer Solutions.

With a wealth of experience in his field, Paul had a vision to create his own firm which would provide businesses with invoice financing, invoice discounting and back office support.

Equipped solely with the name of what he wanted to call his business, Paul went through a rigorous pitching process in which he interviewed and briefed a handful of agencies with his goals for setting up a successful business.

During this process, Entyce invested a huge amount of time into research to fully understand the industry, its challenges and opportunities, all of which supported our pitch. Paul was so impressed with the knowledge and effort our team put in to the tender process, that he and his team unanimously chose Entyce Creative to support them with all their creative and digital marketing requirements.

Our creative team set about developing a brand, and the final result was met with great enthusiasm from the Zodeq team. A bright and colourful palette was formed, and an image style created, along with supporting fonts and a tone of voice that would be used in all communication. As a financial services-based company, Zodeq wished to bring life and flair to the industry and stand out from the corporate competition.

Following the brand creation, Entyce designed and developed a new website, set up the appropriate social channels and designed supporting print material. From this we produced an activity plan which would promote the brand, the company and its services. It’s safe to say Zodeq launched to the market with a bang, giving the Directors confidence to drive the business forward quickly from the very start.

We are proud to say, that Zodeq flew from day one and maximised all its marketing assets to grow the business at an astounding rate 12 times that of the industry standard.

Within its first year of trading, Zodeq gained 50 new clients (significantly above their initial target of 36) and generated £70k income directly from LinkedIn.

As they near their 2nd year in business, they are on track to be within the top 20 independent financing companies in the UK.

Entyce is delighted to work alongside this fantastic company, and continue to manage all their digital marketing activity on a monthly basis. To see the work we have done, read all about this case study