Warburtons is one of the UK’s biggest family-owned baking firms, producing bread, rolls, bakery snacks, and gluten-free products across the country for over 120 years.
The brief
We were approached by Warburtons to work on a project which involved producing a presentation for them to deliver to all the UK major supermarkets.
We were briefed to create a presentation which would be engaging and persuade the supermarket giants that sandwich alternatives merited their own dedicated area within the bakery section.
Warburtons were looking to establish this category in its own right in order to support and increase sales of their range of sandwich alternatives, such as sandwich thins, wraps, pockets and squares.