What is SEO?
Now, we all know that the best-looking website means nothing if no-one can find it. SEO, which stands for search engine optimisation, refers to the techniques involved with increasing the visibility of a website in the search engines’ unpaid – or ‘organic’ – search results.The higher a website ranks in a search engine’s results pages, then the more likely users are to visit that website. Increasing the number of visitors – or ‘traffic’ – to your website therefore means you are more likely to receive online enquiries and sales for your products or services.The practices included in an SEO strategy are typically broken down into two areas: on-page SEO, and off-page SEO.You can read more about on-page and off-page SEO below, and find out how our in-house SEO team could boost your website.
Off-page is everything that takes place – you guessed it! – away from your website, to help it rank higher in the search results for relevant search terms.Link building is a valued method of improving your search performance. The higher the number of quality links leading to your website from authoritative sources; the more credible your own website will become as a result. Encouraging this interaction is a core part of an off-page SEO strategy, and works in a very similar and natural way as social media promotion.
How we can help
Our approach to SEO strongly adheres to Google’s guidelines. We use a variety of considered techniques proven to improve the optimisation of your site.The good news is, if we have designed and developed your site from the outset, you already have a solid optimised platform from which to build a successful ongoing SEO campaign – both on-page and off.From the moment we launch your site, we continue to support you to make sure you are visible and stay visible. The algorithms used by search engines to rank web pages are constantly changing; we monitor and analyse these to make sure we are up to date and can proactively work to improve your website’s positioning in the search engines as the markets change and develops.