What is SEO?


Now, we all know that the best-looking website means nothing if no-one can find it.

SEO, which stands for search engine optimisation, refers to the techniques involved with increasing the visibility of a website in the search engines’ unpaid – or ‘organic’ – search results.

The higher a website ranks in a search engine’s results pages, then the more likely users are to visit that website. Increasing the number of visitors – or ‘traffic’ – to your website therefore means you are more likely to receive online enquiries and sales for your products or services.

The practices included in an SEO strategy are typically broken down into two areas: on-page SEO, and off-page SEO.

You can read more about on-page and off-page SEO below, and find out how our in-house SEO team could boost your website.


“ Entyce have helped us revolutionise the way we market our business and have been a key factor in the growth we have achieved in that time.”

Exchequer Solutions

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“Entyce assists us in several areas including; web, e-mail marketing and video. We frequently receive positive comment on the strength of our brand. They react brilliantly, are a pleasure to deal with and I’d recommend them without hesitation!”

Simian Risk

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“ We were looking for a digital agency that could help us implement our digital marketing strategy with enthusiasm and flair. Entyce fit the bill perfectly.”

Earthborn

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“ We’ve got a website that we are really pleased with and the account management from Entyce really is excellent. Thank you.”

Ellis Whittam

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“ Entyce really understood our brief and we are thrilled with the outcome! The production has been a great tool for us when presenting to supermarkets.”

Warburtons

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“ Entyce have helped us revolutionise the way we market our business and have been a key factor in the growth we have achieved in that time.”

Exchequer Solutions

Learn more

“Entyce assists us in several areas including; web, e-mail marketing and video. We frequently receive positive comment on the strength of our brand. They react brilliantly, are a pleasure to deal with and I’d recommend them without hesitation!”

Simian Risk

Learn more

“ We were looking for a digital agency that could help us implement our digital marketing strategy with enthusiasm and flair. Entyce fit the bill perfectly.”

Earthborn

Learn more

“ We’ve got a website that we are really pleased with and the account management from Entyce really is excellent. Thank you.”

Ellis Whittam

Learn more

“ Entyce really understood our brief and we are thrilled with the outcome! The production has been a great tool for us when presenting to supermarkets.”

Warburtons

Learn more

Off-page SEO


Off-page is everything that takes place – you guessed it! – away from your website, to help it rank higher in the search results for relevant search terms.

Link building is a valued method of improving your search performance. The higher the number of quality links leading to your website from authoritative sources; the more credible your own website will become as a result.

Encouraging this interaction is a core part of an off-page SEO strategy, and works in a very similar and natural way as social media promotion.



How we can help


Our approach to SEO strongly adheres to Google’s guidelines. We use a variety of considered techniques proven to improve the optimisation of your site.

The good news is, if we have designed and developed your site from the outset, you already have a solid optimised platform from which to build a successful ongoing SEO campaign – both on-page and off.

From the moment we launch your site, we continue to support you to make sure you are visible and stay visible. The algorithms used by search engines to rank web pages are constantly changing; we monitor and analyse these to make sure we are up to date and can proactively work to improve your website’s positioning in the search engines as the markets change and develops.