Planning and user experience
Thorough research, combined with user experience (UX) exploration, gives us a wider insight into the behaviour of your customers. We piece together the findings to enable us to create the right navigational structure for your new site.
UX is essential to the success of your site and delivering real, tangible results. We’ve all experienced browsing through websites that are cumbersome and difficult to navigate through. If we don’t find the information we’re after in just a matter of seconds or have trouble purchasing the product we want, then we’re off to the competition.
This stage of the process is vital in plotting the journeys of your target audiences, and organising a clear site structure. This will result in an easy to use site, which provides users with an enjoyable experience, allowing them to access information quickly and effectively.