The impact of Black Friday and online shopping


Head of Marketing

Black Friday is officially the 24th November, but this year the offers and promotions have already started with what many retailers are calling their Black Friday warm up.

What started out in America as a one day sale has become as much a part of our shopping calendar in the UK as the January sales.

Although traditional high street retailers offer Black Friday and Cyber Monday shopping promotions, it is online that the impact is really felt.

The following infographic highlights some of facts and figures that show just how significant Black Friday has become.

Impact of Black Friday