Responsive website vs. Mobile site vs. mobile app

With analysts predicting that smartphone sales will be double that of PC sales in 2014, it will come as no surprise that companies are rushing to provide mobile-device-friendly access to corporate websites.

You may be selling your business short if your goal is simply to provide “a good enough” mobile experience. This shouldn’t be about how can I make my website fit within a mobile devise but how can I design a website with content geared specifically towards mobile user.


There are three main options available when creating a website for mobile use; A responsive website, a mobile website and a mobile app. The right choice for your company is dependent on the nature of your business, how your audience uses your website and your allocated budget.

Here we explain the difference and the options:

1.  Responsive website design

Responsive design means that the website’s code discovers crucial information about the type of devise that the viewer is using and then displays the content and images in an optimised view which is most appropriate.

In particular, responsive design reacts to the width of the browser window. It doesn’t just flow the text, but frequently changes aspects of page arrangement.

Responsive means that separate code bases or individual websites do not have to be updated and maintained, while the look-and-feel and the user experience is consistent on any platform.

2. Mobile website design

Unlike responsive design where the same content is displayed on the mobile devise and the desktop site, mobile specific websites often condense the amount of content offered on the desktop version, making key information easily and quickly accessible.

A mobile user often requires a totally different involvement with a website and it’s important that your website enhances this experience.

A mobile website may share some content and back end with a “classic” (desktop-oriented) website, but will have a lot of its own code. Mobile websites usually display a slightly different URL within the browser, for example “” or “”. For businesses with both mobile and desktop websites, the code may detect the user’s device and either automatically select the appropriate website or offer the choice to the viewer.

3. Mobile application

An app is different from a website as it exists on the devise. You don’t require internet access to run an app, although many of the features of an application require internet access to perform many of the actions.

Mobile app code may be built in code written or generated for each particular platform (Android, Windows, iOS etc.), or it can be HTML, CSS, and JavaScript enclosed in an “app shell” using a tool like PhoneGap or RhoMobile, or a combination of these methods.

If you would like to discuss your website or mobile website with Entyce, then