Digital marketing strategy
It’s important not to underestimate how critical it is that a clear goal is set, and the right channels of communication identified, before launching a digital marketing strategy.
Setting clear and concise goals substantially increases your rate of success. Without a goal, it is impossible to measure the success on any given campaign.
We place huge emphasis on this throughout every digital project we undertake. Right at the outset, we take the time to identify your objectives and then create an effective digital marketing plan that focuses on achieving these targets.
So, you’ve set your goal and identified your audience – but how do you actually go about reaching them? Take a look below to find out more about the core components of a digital marketing strategy.
Blogging strategy and outreach
Having a clear tone of voice for your brand and an outlined strategy for your on-site blog is undoubtedly one of the most important parts of executing a long-lasting, lead-generating digital marketing campaign.
Once our copywriters and SEO department have got to know you and your business inside out, we will put together a comprehensive, long-term blogging and outreach strategy for your website.
This will include details of how often your blog will be updated, which topics the blogs should cover based on current search and industry trends, and how these blogs should be outreached and promoted to the best effect.
We have access to numerous channels for engaging with potential customers, and set aside time to identify the right channels for communication and brand visibility with the relevant audience.
With the right amount of activity through the most relevant channels, you will soon see an increase the number of leads being driven from your website.
Continued support from Entyce
Developing and launching a new website is often considered the end stage of the online marketing process. However, we believe this is just the start.
Instead of sporadic updates, which involve costly one-off expenditure, we establish a development process that focuses on evolving your website as your business grows.
We understand that businesses need to achieve results if they are to continue working with a digital agency. That’s why we ensure that everything we do as part of your digital marketing strategy is measurable, so we are able to report back and demonstrate how your campaigns are performing.
Interested to find out more? Speak to one of our team on 01244 310140