Earlier this week, the photo and video-sharing app owned by Facebook announced it’s extending the length of videos that can be uploaded from 15 seconds to 60 seconds. The extension should be available to all users within the next couple of months.
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The limit has previously always been 15 seconds since Instagram first added video as a feature in June 2013. More and ore brands are turning to Instagram for advertising so it is thought that adding longer videos that keep users more engaged will be helpful. Also Instagram has claimed that the time that users spend watching videos on Instagram has increased by more than 40 percent in the last six months.
The move could also help Instagram remain competitive against other apps like Snapchat when it comes to demadning users’ time, especially now that an increasing number of celebrities are joining Snapchat. Celebrities have long been a staple of Instagram content, and giving them more options on Instagram is in its best interest.
Source – www.entrepreneur.com