New website launch for Extronics

New website launch for Extronics

We’re pleased to announce the launch of a new website for Extronics, a leading global designer and manufacturer of intrinsically safe and explosion proof equipment.

From their UK base the business supplies customers all over the world who are working in potentially explosive environments such as the chemical, pharmaceutical, petrochemical, oil and gas industries.

When Extronics approached us their existing website was outdated in terms of design and functionality. It was quite some time since the site had benefited from any technical updates. The team at Extronics updated the content in-house but found the content management system they were using at the time to be inflexible and restrictive.

They wanted to be able to continue to update all the content for the site in-house and required a system which would enable them to do this without the need for any coding. They also wanted to improve the way they measure the performance of the website and the leads and conversions it generates.

Other key requirements included a responsive design, a site which would load quickly and offer a great user experience with a clear navigation. They also wanted to introduce password protected areas of the site for their customers and sales partners.

We designed and developed a new website for Extronics which meets all their requirements. The new website features a clean, modern design and includes video and the option to add a range of images of each product. The use of imagery to improve the overall visual appeal of the website was something that Extronics were keen to incorporate.

Following the completion of the site we provided training to their in-house marketing staff on using the content management system. We continue to support Extronics with their ongoing digital and marketing requirements.