Product Placement in full swing

You may have noticed the P icon in the top corner of your TV screen at the start of some television shows.  If you hadn’t already clicked what this was for, then the latest series of Celebrity Big Brother may well have highlighted it for you!


We are not all admitting to being Big Brother fans, however, one member of our team has quite proudly announced a certain addiction to the latest series. In this series, the use of Product Placement is very prominently positioned with long camera stills on beauty products and household cleaning chemicals. Long gone are the days where the product names were taped up in all instances, or perhaps we aren’t such avid fans as we profess!