Our top tricks for writing a compelling business blog

Our top tricks for writing a compelling business blog


Marketing Executive

It is one of the most challenging things for business owners and managers to find time to do within their busy working life, but regularly updating your business’ blog will bring with it a whole host of great benefits, including:

> Improving your rankings in search engines

> Highlight your expertise in your field to potential customers

> Bringing relevant traffic to your site

> Improving your conversion rate

> Gaining more links to your site

Finding the time to write a blog is one thing, but ensuring that what you are writing will reflect positively on your business is an entirely separate challenge. Our cunning copywriting team has compiled their top tricks for writing an effective blog, based on some of the most frequent questions we are asked by clients, that will get your website noticed for all the right reasons.

How long should a blog be?

A rule of thumb that we always work by is to write at least 300 words. However, the longer your blog, the more likely it is to attract the highest level of engagement. A sign that you are writing a great piece of content is when it feels almost effortless to reach your goal word count. Therefore, if you find you are scraping the barrel for something to say it’s probably a sign that your blog should remain on the shorter side, sticking with quality over quantity.

How often should I be blogging?

In the same respect that it isn’t worthwhile to write an extremely long blog if it is not quality writing, it is also a waste of time to write numerous blogs that provide a reader with no real value. We would recommend you aim for one blog a week, but if you struggle to think of ideas or in finding the time to sit down to write each blog then one piece of truly valuable content each month will go a heck of a long way.

How can I make my blog more engaging?

Research has found that blog readers will often scan a blog to find the information they are looking for. Therefore, you should make it as easy as possible for them to do this. Separate your blog into sections using headers and when appropriate use concise bullet points. This tactic will make your article much easier to digest for a reader, as opposed to one long block of content. Finally, you want audiences to take the information you have given them and do something with it, whether it be follow your social media pages to notify them of future articles, to speak to your team for further advice or to enquire about your services. In order to achieve this, you should end your blog with a clear call to action.

Still struggling to implement effective blog writing into your daily schedule? Our expert team of copywriters can help, speak to our team today.