Warburtons

Warburtons is one of the UK’s biggest family-owned baking firms, producing bread, rolls, bakery snacks, and gluten-free products across the country for over 120 years.

The brief

We were approached by Warburtons to work on a project which involved producing a presentation for them to deliver to all the UK major supermarkets.


We were briefed to create a presentation which would be engaging and persuade the supermarket giants that sandwich alternatives merited their own dedicated area within the bakery section.


Warburtons were looking to establish this category in its own right in order to support and increase sales of their range of sandwich alternatives, such as sandwich thins, wraps, pockets and squares.

Working with Entyce

The largest bakers in the UK chose to partner with Entyce for their customer-facing communications strategy

Testimonial quote

“Entyce really understood our brief and we are thrilled with the outcome! The production has been a great tool for us when presenting to supermarkets.”

Nia Salisbury
Marketing

What we did

Digital marketing

We created a dynamic presentation which included motion graphics, animation and a virtual tour of the supermarket, showing exactly how the new sandwich alternatives section would look.

We replicated this presentation for each supermarket, designing the new section in their unique branding colours so that they could really visualise the change in their stores.

The experience and relationship between Entyce and Warburtons was positive and productive, and Warburtons have since gone on to sponsor the Entyce Design Awards with their range of pitta chips.